Beining Liao

This is a branding design for a pet-friendly cafe. I developed a simple, yet refined brand identity and packaging design that would play into the theme of their brand name with circular design elements in the logo and a circular, organic shape pattern for their packaging. The design is bold in its simplicity and lets the goodies inside speak for themselves. My inspiration was to combine the image of a puppy with a sideways head and a hand holding a coffee cup, with the main body being a cup of coffee to represent that this is a café. The name "Puppy Hug" was chosen because pets always bring us joy and companionship, they are always willing to stay with you and soothe your heart when you are sad.